Knowledge

1.  Trademarks make it easy for consumers to find you;

2.  Trademarks help prevent marketplace confusion;

3.  Trademarks are a very economically efficient communication tool;

4.  Trademarks are your most enduring assets;

5.  Trademarks support stronger sales volume, stronger margins, and can provide price maintenance legally;

6.  Trademarks are relatively inexpensive to protect;

7.  Trademarks allow businesses to most effectively utilize the Internet;

8.  Trademarks are very effective against unfair competition.